HUESH chameleon pigment paint

About Us

About Us

About HUE

HUE INDUSTRY is a global leader offering a comprehensive array of effect colorant materials, tailored services and end-to-end solutions.  We have:

More than 10,000 customers globally

More than 2000 colorant solutions

More than 60 strategic manufacturing and distribution facilities

Operations in Asia, Europe, North America and South America

Corporate headquarters in Shanghai (China)

We understand that in current competitive, warp-speed global economy situation, your success depends on being first to market with innovative, value-creating materials and services.  That is why we manufacture many materials to help solve the demanding application and business needs of colorants

Our solutions are the right choice for customers who want to achieve profit and growth with innovative products, enter new markets, and expand globally and much more.  In this high-stakes environment, you can rely on us as your strategic partner – a partner whose notion of service goes well beyond merely supplying needs, to delivering better business solutions. 

HUE's Vision: To be the world’s premier provider of specialized colorant materials, services and solutions.  To fully realize this vision, we are executing a strategy with four core components:

Specialization:  Drawing upon a deep knowledge of colorants, formulations and colorants processing, we provide you with the innovative solutions you need to compete and win.  Our value-creating offerings extend beyond materials to help customers who care about service, technology and problem solving.

Globalization:  We are expanding in the same high-growth markets where you and your customers are migrating so that, no matter where you operate, we are well positioned to meet your needs.  Leveraging our broad geographic reach, we serve you with the consistency and reliability you demand from a true global partner.

Commercial excellence:  To earn our standing as your trusted partner, we strive to know your organizations as well as you know it.  Understanding what you value and driving end-to-end solutions, we help you satisfy your customers, compete more effectively and grow your business.  When you gain, we both win.

Operational excellence:  By committing to a journey of continuous improvement in each aspect of our business, we help drive efficiency and profitable growth in yours.  Guided by the voice of the customer, we strive to reduce the complexity of your world, freeing you to turn your attention where it belongs to your customers.